No more free upgrades to perpetual licences of ZBrush
Monday, January 10th, 2022 | Posted by Jim Thacker
Anyone who bought a licence of the digital sculpting software before 29 December 2021 will get free upgrades for one year following the purchase; anyone who bought after that date will get no free upgrades.
The change follows Maxon‘s acquisition of the firm, which was also completed on 29 December 2021.
Free upgrades to ZBrush ended on 29 December 2021
The change in ZBrush upgrade policy was widely expected, following the announcement last month that Maxon was to acquire the assets of Pixologic pending regulatory approval.
Pixologic’s policy of providing perpetual licence holders with continuous free upgrades – in place since the first version of ZBrush was released in 1999 – was, not surprisingly, very popular with users.
However, it was clearly unsustainable indefinitely, since funding for future development effectively depended on continuous growth of the ZBrush user base, which became harder to achieve as the market matured.
The timing of the change coincides with the completion of the acquisition.
Neither Maxon nor Pixologic seems to have made a formal announcement – at the time of writing, there is still a pinned tweet on the Maxon Twitter account saying that the deal is pending regulatory approval.
However, this support page on the Pixologic website says that “the ZBrush software and the team behind has joined Maxon, effective December 29, 2021”.
The text goes on to state that “no free upgrades will be included for customers who purchased a perpetual license after December 29, 2021”.
Perpetual licences themselves will continue to be available
The support page provides better news for fans of perpetual licences with a categorical statement that “perpetual licenses will continue”.
When the acquisition was first announced, Pixologic’s online FAQs only stated that the firm anticipated that this would be the case.
According to Pixologic, it will be providing more details about the buyout “in the coming weeks”, noting that “there are many details that need to be worked out, which was not possible while the regulatory approval process was ongoing”.
Pricing and availability
The latest version of ZBrush, ZBrush 2022, is available for 64-bit Windows Vista+ and macOS 10.14+. New perpetual licences cost $895; subscriptions cost $39.95/month or $179.95 for six months.
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